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MORE AND MORE COMPANIES ARE MOVING TO: the business casual zone

What are business executives saying about casual dress codes?

Dress code policies have been changing for the last decade, but 90% of companies have some type of business casual standard. Whether it be casual just on Friday or an entire line of clothing adorned with the company logo, the casual dress code is becoming a significant part of individual wardrobes. Promotional shirts, as we like to call them, are very popular at trade shows as well as with sales representatives in the field. This allows them to give a first impression of their company before handing out a business card.

James Reineke, president and CEO of Wireless Enabled says, "Golf-style shirts add great value to the promotional arena for our company. Wireless Enabled is a new start-up business and our name gets prospective customers to ask what we do. Our sales force looks professional, yet casual logo'd shirts are a great branding opportunity for our company. It is equivalent to having a group of mobile billboards promoting our company at all times."

If you are interested in what Business Week had to say about "what business casual is", click on http://www.businessweek.com/2000/00_44/b3705141.htm.

Dress Codes

The popularity of casual days is increasing in corporate America. Among those companies that allow casual dress, there are usually standards of appearance. Do you need to develop a dress code for your corporation?

Developing A Dress Code

If your employees interact with the public, it may be appropriate to require certain standards of appearance.  Some basic rules about what you want employees to wear should be put in writing to avoid any misunderstandings. Uniforms or a set shirt color may be a good way to incorporate the business casual zone.

Tips to consider when developing your Dress Code:

After these considerations have been taken, now develop the policies for your company.
This information is from the CCH Business Owner's Toolkit. CCH Incorporated is a leading provider of business, legal, and tax information and software to the business community in the U.S. and abroad since 1913.

Policies By Other Companies

If you would like help in creating your policy, click here for a great site that can provide you with all the information you may require.
http://www.toolkit.cch.com/text/p05_5425.asp

Another company example of what might become policy for your corporation can be found by clicking on this website.
http://www.hronline.com/forums/hrnet/9907/msg00054.html

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